As we head into the new decade in a couple of weeks, think before you act – at least a little. Certainly, the more complex and sophisticated your organization, the more complex and sophisticated your strategic plan should be. If your business is simple, a simple strategic plan may be all you need. But, at least do that. In any case, those that try to be all things to all people end up average at best. It’s far more valuable to everyone involved to focus on one set of customers to serve and differentiated ways to serve them better than anyone else can. That’s called strategy.

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