George Bradt
CEO & Founder
New York, USA
One of the pioneers of executive onboarding and transition acceleration
George Bradt chairs PrimeGenesis with over 25 years of experience guiding leaders through high-stakes transitions. He specializes in Executive Onboarding and Transition Acceleration, helping new executives and their teams get done in 100 days what normally takes 6–12 months.
Before founding PrimeGenesis, George advanced through sales, marketing, and general management roles around the world with Procter & Gamble, Coca-Cola, and J.D. Power’s Power Information Network spin-off, where he served as Chief Executive. This background gives him a line executive’s perspective on the challenges leaders face when stepping into new roles.
Driven to reduce the 40% failure rate for executives in new positions, George equips his clients with the structure, leverage, and confidence they need to accelerate success. He is also the author of 11 books and over 950 Forbes columns on leadership and transitions.
THOUGHT LEADERSHIP BY GEORGE BRADT
- Blogs
- Books
One Measure Of The Strength Of A Leader Is The Debris They Leave In Their Wake
Every leader leaves a wake. Most spend their time looking at where they’re going. The better question is what they’re leaving behind. Self-centered leaders move up. They hit their numbers,…
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Build Nested Leadership That Works Without You
What happens to the organization when you’re not in it? That question drives Ron Bogart’s leadership fable, A Heartbeat Away: How Strong Organizations Outlast Strong Personalities. One character wakes from…
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Three Leadership Questions to Answer Before Green-lighting a Project
Many tactical projects fail before they start because leaders green-light the wrong things for the wrong reasons. Before you say “yes,” to a project, you and your team should answer…
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Deploying Judo Strategy To Throw A Stronger Business Competitor
In judo, you do not try to overpower a stronger opponent. You accept their strength, side-step their thrust, and use their weight and momentum to throw them. My earlier article,…
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Deliberately Stupid Executive Onboarding
Every executive walking into a new role is, for a while, stupid. Not incapable. Not unqualified. Stupid in the specific, unavoidable sense that they do not yet know what they…
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Functional Leader Onboarding: Converge Before You Evolve
The fastest way for a new functional or operational leader to fail is to start changing the team before becoming part of it. The better sequence is simpler and harder: converge first,…
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