George Bradt

George Bradt

CEO & Founder
New York, USA

One of the pioneers of executive onboarding and transition acceleration

George Bradt chairs PrimeGenesis with over 25 years of experience guiding leaders through high-stakes transitions. He specializes in Executive Onboarding and Transition Acceleration, helping new executives and their teams get done in 100 days what normally takes 6–12 months.

Before founding PrimeGenesis, George advanced through sales, marketing, and general management roles around the world with Procter & Gamble, Coca-Cola, and J.D. Power’s Power Information Network spin-off, where he served as Chief Executive. This background gives him a line executive’s perspective on the challenges leaders face when stepping into new roles.

Driven to reduce the 40% failure rate for executives in new positions, George equips his clients with the structure, leverage, and confidence they need to accelerate success. He is also the author of 11 books and over 950 Forbes columns on leadership and transitions.

THOUGHT LEADERSHIP BY GEORGE BRADT

A group of professionals collaborating.
Everything Communicates: Especially As and To an Executive Onboarding into a New Role

Everything communicates. Everything you say and don’t say, do and don’t do, and the order in which you say and do it sends a message. The same is true for everyone around you. As an executive onboarding into a…

Read Article
Group team working in a office.
Designing The Right Offsites for Different Leadership Levels

Offsites can be rocket fuel or expensive theater. One difference is whether you design each for the kind of leadership each level needs to provide: cultural, strategic, operational, or tactical. When you nest your offsites to fit those roles, you…

Read Article
Argentina flag with the body shape of the country in soccer field.
Strategic Adaptation in Leadership: Lessons from the Argentina–England World Cup Semi-Final

The Argentina–England World Cup semi-final was not just a game; it was a live case study in how leaders deploy strategy and tactics—and what happens when they fail to adjust…

Read Article
Confident executive standing on a modern stage, delivering a presentation
Act Like You’re Already Successful to Jump-Start Success

Success doesn’t start when you “make it.” It starts when you behave like you already have. The best leaders - whether they are taking on a new CEO role, launching…

Read Article
Picture of the Allies Normandy World War II amphibious assault D‑Day
Why Leaders Get the Followers and Decisions They Deserve

Leaders don’t simply get the followers they deserve; they get the decisions they design for. When leaders understand the different ways people create value - artistically, scientifically, and interpersonally -…

Read Article
Primegenesis Operational Leadership
The Underappreciated Power of Operational Leadership

Operational leadership is the undervalued fulcrum between theory and reality. It is where strategy stops living in slide decks, where culture becomes observable behavior, and where tactics gain the coherence…

Read Article