George Bradt
CEO & Founder
New York, USA
One of the pioneers of executive onboarding and transition acceleration
George Bradt chairs PrimeGenesis with over 25 years of experience guiding leaders through high-stakes transitions. He specializes in Executive Onboarding and Transition Acceleration, helping new executives and their teams get done in 100 days what normally takes 6–12 months.
Before founding PrimeGenesis, George advanced through sales, marketing, and general management roles around the world with Procter & Gamble, Coca-Cola, and J.D. Power’s Power Information Network spin-off, where he served as Chief Executive. This background gives him a line executive’s perspective on the challenges leaders face when stepping into new roles.
Driven to reduce the 40% failure rate for executives in new positions, George equips his clients with the structure, leverage, and confidence they need to accelerate success. He is also the author of 11 books and over 950 Forbes columns on leadership and transitions.
THOUGHT LEADERSHIP BY GEORGE BRADT
- Blogs
- Books
Outcome-Based Governance: Aligning Policies, Guidelines, and Principles
Policies channel compliance. Guidelines invite contribution. Principles earn commitment. Start with how you want people to behave at work and then design your governance stack to reinforce, not inhibit that. Three…
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The Neuroscience of Leadership: Accelerating Growth Mindset and Enterprise Performance
Organizations’ futures depend less on what their people know today than on how fast they can learn, adapt, and execute tomorrow. Building on Carol Dweck’s Growth Mindset – the idea that abilities can be…
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Everything Communicates: Especially As and To an Executive Onboarding into a New Role
Everything communicates. Everything you say and don’t say, do and don’t do, and the order in which you say and do it sends a message. The same is true for everyone around you. As an executive onboarding into a…
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Designing The Right Offsites for Different Leadership Levels
Offsites can be rocket fuel or expensive theater. One difference is whether you design each for the kind of leadership each level needs to provide: cultural, strategic, operational, or tactical. When you nest your offsites to fit those roles, you…
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Strategic Adaptation in Leadership: Lessons from the Argentina–England World Cup Semi-Final
The Argentina–England World Cup semi-final was not just a game; it was a live case study in how leaders deploy strategy and tactics—and what happens when they fail to adjust…
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Act Like You’re Already Successful to Jump-Start Success
Success doesn’t start when you “make it.” It starts when you behave like you already have. The best leaders - whether they are taking on a new CEO role, launching…
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