Category: Leadership Skills & Strategy
The Link Between Happiness And Personal Missions
how different missions call different people different ways leads to some people being happier than others
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Wanamaker Was Wrong. The Vast Majority Of Advertising Is Wasted.
a very small proportion of your current and potential customers account for a very large proportion of your profitability
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Why You Must Go From Insights To Strategy To Action In That Order Every Time
Going from insights to strategy to action increases the likelihood of success
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Why You Must Treat Utilitarian, Emotional And Fanatical Customers Differently
Continuity programs with utilitarians. Live your story with emotionally engaged. Treat fanatics as co-owners.
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Personal Branding Lessons From Clinton And Trump
Trump’s branding is about emotional fixes to bleak problems while Clinton’s is about disciplined, logical, competent evolution. And emotional positions generally beat rational ones.
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Communication Lessons From Melania Trump’s Convention Performance
By now you all know about the striking similarities between parts of Melania Trump and Michelle Obama’s convention speeches in support of their husbands. Make sure you’re ready to apply all…
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When And Why To Rewrite Your Organization’s History
As your current needs change, so should your organization’s mythology. The emotional story of your organization’s founding and history is a crucial part of your culture and one of the…
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When And Why To Rewrite Your Organization's History
As your current needs change, so should your organization’s mythology.
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Brexit Lessons On Independence And Leadership
Choose your field. Focus on emotions. Be ready to lead others.
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