When you’re overwhelmed by an onslaught of big data stop and answer three essential questions: What? So what? Now what? This will help you get a handle on the data, think about its implications, and turn your insights into actions.

  • "What" gets at facts – which should look the same to everyone looking at them from any angle.
  • "So what" is about your conclusions from the facts.
  • "Now what" turns those conclusions into go-forward actions.

One of the keys to making this work is linking facts, conclusions and indicated actions. For many, this is not a new idea. A long time ago, statistician, W.E. Deming said, “In God we trust. All others must bring data.”  Culture is the only sustainable competitive advantage and the emergence of Big Data makes embedding fact-based decision making in your culture that much more important.

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