Ranch (Photo credit: Tyrannosaurus Becs)

Evolutionary, revolutionary and blended innovation all work. Each is right – for different organizations and different contexts.

  • If you are a start up on the cutting edge with not much ranch to bet, go for it. Revolutionize the world. If you don’t, you won’t get noticed.
  • If you are Apple and your ranch is built on revolutionary innovations, keep going. Stick with the attitude that made you successful in the first place.
  • If you are a large, successful company with a big ranch and a culture not prone to revolutionary innovation, stick with evolutionary innovation – especially if you’re in commodity category where you have to manage costs.
  • If you can blend evolution and revolution, and are prepared to invest to do so at a level comparable to P&G, the blended approach may work for you.

They all work, but not at the same time. Pick the one that’s right for your situation, business model and organization.

Read the full article in The New Leader's Playbook on Forbes.com

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