Whether you are onboarding into a new firm, taking on a new leadership role, or managing a team transition, the communication basics always apply. Three critical decisions should guide everything you say and do and don't say and don't do:
- Who you are talking to
- What you want them to understand and feel
- How you're going to get them to that point
Who
Who first. Get clear on who the decision makers are, who the influencers are, who is in their network that can help you reach them. Understand as much as you can about their hopes and dreams and issues and fears.
What
What is the key. What is your positioning. What gets at the win for your target audience, the result they seek, the reason they should believe you.
How
How is action. Who and what are constructs. How makes it real. Determine your approach, media and actions.
Then make it so.
