Three Steps to a Compelling Message

Compelling messages rarely appear out of thin air. Messages that make a real impact are the result of a lot of hard work, even though some business leaders and politicians seem to be able to create messages like magic.  For the rest of us: Depict the platform for...

Communication basics: who what how

  Whether you are onboarding into a new firm, taking on a new leadership role, or managing a team transition, the communication basics always apply.  Three critical decisions should guide everything you say and do and don't say and don't do: Who you are...

Emotional Positioning

  As a new leader, everything communicates. And we're all new leaders all the time.  The core of your communication must be your message.   But how do you get to the right message? The answer lies in the three components of emotional positioning: benefit, support,...

The Words are Not the Message

We have all been taught the importance of staying on message.  Unfortunately, “message” is one of those over-used words that has come to mean different things to different people.  Let's focus on one of Webster's definitions of message: “An...
Crisis Management: Be Do Say

Crisis Management: Be Do Say

Good article by Peter S. Goodman in the New York Times (8/22/10) on “In Case of Emergency: What Not to Do”.  He looks at how British Petroleum, Toyota, and Goldman Sachs handled or mishandled their recent PR debacles.  On the one hand, he points out that, “As...