George Bradt

George Bradt

CEO & Founder
New York, USA

One of the pioneers of executive onboarding and transition acceleration

George Bradt chairs PrimeGenesis with over 25 years of experience guiding leaders through high-stakes transitions. He specializes in Executive Onboarding and Transition Acceleration, helping new executives and their teams get done in 100 days what normally takes 6–12 months.

Before founding PrimeGenesis, George advanced through sales, marketing, and general management roles around the world with Procter & Gamble, Coca-Cola, and J.D. Power’s Power Information Network spin-off, where he served as Chief Executive. This background gives him a line executive’s perspective on the challenges leaders face when stepping into new roles.

Driven to reduce the 40% failure rate for executives in new positions, George equips his clients with the structure, leverage, and confidence they need to accelerate success. He is also the author of 11 books and over 950 Forbes columns on leadership and transitions.

THOUGHT LEADERSHIP BY GEORGE BRADT

Why You Should Have More, Not Fewer Meetings | Meeting Effectiveness for Leaders

Meeting effectiveness is not about having fewer meetings. It is about having the right meetings, with the right people, for the right reasons, done in the right way. When leaders…

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The Artistry in Communication: Where Leadership Comes Alive

Executive communication is often taught as a process of alignment — aligning messages with culture, strategy, operations, and tactical missions. That’s necessary but not sufficient. The artistry lies not in…

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How Mission Briefs Accelerate Progress by Clarifying Direction, Resources, Authority, and Follow-Through
How Mission Briefs Accelerate Progress by Clarifying Direction, Resources, Authority, and Follow-Through

Teams fail when direction is fuzzy, resources are ambiguous, or authority is blurred. Too often, leaders assign tasks without enough context for teams to make smart, independent decisions. The result?…

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Lessons From Tommy Norris’ One-Day Job Search

The five step career plan is iterative. The best practitioners of it iterate from the general to the specific. If in nothing else he does, Tommy Norris provides a model…

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Preparing For The Next Point Of Inflection With Contingency And Capability Plans

The next point of inflection is coming whether you’re ready for it or not. Your success as a leader doesn’t hinge on your ability to predict the future, but on…

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The Baked Ziti Approach To Making The Implicit Explicit

Sometimes it’s best to hint at things implicitly so others can interpret as they see best. Sometimes it’s best to explain things explicitly so others can follow precise directions. And…

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