Why The Crux Of Differentiating Is Choosing What To Give Up

of differentiating yourself, your brand, or your business is determining the fundamental thing or things that set you apart from your competition

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The Devil Is In The Details But The Angels Are In The Vision

too much detail and bureaucracy can choke off creativity, innovation and doing what’s right for the people that matter most

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Applying Electoral College Strategy To Your Organization

Invest in the people and customers that create the most value for your enterprise; Cut loose those that are holding you back.

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Why The Fundamental Strategic Choice Is Between Converging And Diverging

Strategy is a series of choices across converging to be like others and diverging to be different from them.

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Why You Must Go From Insights To Strategy To Action In That Order Every Time
Why You Must Go From Insights To Strategy To Action In That Order Every Time

Going from insights to strategy to action increases the likelihood of success

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Three Keys to a Winning Attitude in a Service Business
Three Keys to a Winning Attitude in a Service Business

If you create value for your customer primarily through service or support, you must be responsive and flexible. This is an attitude choice across strategy, posture and culture. This is…

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Strategy is Triage

It was a drill.  We all knew it was a drill.  The accident had been staged so the Life Squad, Fire Department and Police Department could practice working together. We…

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What Choices Direct Actions
What Choices Direct Actions

"Strategy" may be one of the most mis-used business words around.  Just as many teenagers seem to punctuate their sentences with "like", "you know", "what I'm trying to say", and…

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