Tag: social media
A BRAVE New Approach to Social Media and Community Building
Go beyond communicating your brand messages to customers, beyond two-way conversations between you and those customers, all the way to building a community by enabling your customers to have conversations…
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The New Reality Of Social Media: Engaging Your Audience Where They Are
Instead of smash blasting, leverage social media to engage with the specific audience you choose to engage with in a way that is right for your brand, your business, and…
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Learn and Apply The Critical Communication Lesson From NBC’s Olympic Timing Misfires
NBC has had a couple of communication misfires. The one that triggered this article was their running a promotion of their soon to be aired interview with backstroke gold medalist…
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