Tag: mission
Why You Don’t Get To Choose Your Mission. It Chooses You.
Mission is not a choice. It’s dictated by others’ needs. Sometimes those others give you a mission. Sometimes you have to figure it out yourself. Either way, it’s a journey…
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In praise of recruiting briefs
No one who ever worked in marketing at Procter and Gamble would ever consider letting anyone develop any sort of advertising without a clear creative brief. We should hold ourselves…
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