Tag: Marketing
Wanamaker Was Wrong. The Vast Majority Of Advertising Is Wasted.
a very small proportion of your current and potential customers account for a very large proportion of your profitability
Read Article
How Army Intelligence Techniques Apply To Business Leads
I recently spoke with Amnon Mishor, who took what he learned as an Israeli intelligence officer and applied it to finding business-to-business prospects for his company, Leadspace. It models an organization’s…
Read Article