Twenty Four BRAVE Frameworks for a Happy New Year
Twenty Four BRAVE Frameworks for a Happy New Year

Happy New Year!  My gift to you is 24 BRAVE frameworks that can help make your coming year happier.  Headlines here.  Click through to the original articles (on a combination…

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Top Three Excuses for Onboarding Failures
Top Three Excuses for Onboarding Failures

  "Poor fit!" "Didn't deliver!" "Things changed!" 40% of executives fail in their first 18 months*.  The vast majority of the roundabout, convoluted, euphemisministic explanations we hear for those failures…

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In praise of recruiting briefs
In praise of recruiting briefs

No one who ever worked in marketing at Procter and Gamble would ever consider letting anyone develop any sort of advertising without a clear creative brief.  We should hold ourselves…

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