Tag: Coca-Cola
Innovation Follow Through – Richard Branson
Richard Branson has achieved remarkable success taking the Virgin brand into industries "out of frustration" with existing record, airline, and telecommunication companies and the like.
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The Return Trip Advantage: A CEO’s Perspective of Doing Well By Doing Good
The key to doing well by doing good is the “both and” or “return trip” nature of the effort, the actions that make a difference have both a meaningful impact…
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Want to Change the World? Define Your Organization’s Attitude
Successful organizations like Apple, Coca-Cola, the Red Cross and Ritz-Carlton all have a distinct attitude. For example, Apple leads its competitors in designing innovative products. Winning attitudes do not emerge by…
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How to Take Advantage of Coming Changes In Consumer Behavior through Nexting
Anticipate the impact of changes. Like Zyman, ask “What else is that going to change?” Noticing changes that are already happening keeps you from losing. Winning requires you to get ahead of…
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