Category: Strategy
Wanamaker Was Wrong. The Vast Majority Of Advertising Is Wasted.
a very small proportion of your current and potential customers account for a very large proportion of your profitability
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Why You Must Go From Insights To Strategy To Action In That Order Every Time
Going from insights to strategy to action increases the likelihood of success
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Why You Must Treat Utilitarian, Emotional And Fanatical Customers Differently
Continuity programs with utilitarians. Live your story with emotionally engaged. Treat fanatics as co-owners.
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Why BMW’s Strategies Are Theoretically Elegant And Practically Useless
too generic and fail to make choices
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Get Alignment Around A Burning Imperative In Your First Month In A New Job
Experienced, successful leaders inevitably say that getting people aligned around a vision and values and focused on urgent business matters are the most important things they have to do—and often…
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Future Capability Planning in Action: Bosch’s Acquistion of Battery-maker Seeo
If you’re not going to follow up your long-term strategic planning with future capability planning, don’t even bother starting
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Practical Strategy Lessons From Jimmy Carter, Jason Day And Donald Trump
when to over-invest in must win situations, when to adjust as appropriate to keep on things track, and when to walk away
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How You Must Change Your Strategic Approach Given Emerging Ecosystems
The evolution of strategic advantage has changed from tracks to pipes and now to platforms. In the old old days, the people that made all the real money didn’t own…
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Risk & Reward: Does Your CEO Take the Bet?
Choosing where to play is the CEO’s big bet. He or she must lead the strategic direction of the company by examining the business environment, organizational history and recent results.…
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