Category: Leadership Skills & Strategy
Applying Electoral College Strategy To Your Organization
Invest in the people and customers that create the most value for your enterprise; Cut loose those that are holding you back.
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Why The Fundamental Strategic Choice Is Between Converging And Diverging
Strategy is a series of choices across converging to be like others and diverging to be different from them.
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The One Thing Every Parent Must Do This Holiday Season
milk moments of live, face-to-face interactions for every ounce of relationship-building potential
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What it Takes to Capture and Create a Moment of Joy
it doesn’t take much for you to create moments of joy in people you spend time with every day.
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How Should American Express Feel About Al Kelly Taking Over As CEO Of Visa?
How do you feel about losing employees to competitors? Don’t lose the people you don’t want to lose and don’t have to lose.
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The Link Between Happiness And Personal Missions
how different missions call different people different ways leads to some people being happier than others
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Wanamaker Was Wrong. The Vast Majority Of Advertising Is Wasted.
a very small proportion of your current and potential customers account for a very large proportion of your profitability
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Why You Must Go From Insights To Strategy To Action In That Order Every Time
Going from insights to strategy to action increases the likelihood of success
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Why You Must Treat Utilitarian, Emotional And Fanatical Customers Differently
Continuity programs with utilitarians. Live your story with emotionally engaged. Treat fanatics as co-owners.
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