George Bradt

George Bradt

CEO & Founder
New York, USA

One of the pioneers of executive onboarding and transition acceleration

George Bradt chairs PrimeGenesis with over 25 years of experience guiding leaders through high-stakes transitions. He specializes in Executive Onboarding and Transition Acceleration, helping new executives and their teams get done in 100 days what normally takes 6–12 months.

Before founding PrimeGenesis, George advanced through sales, marketing, and general management roles around the world with Procter & Gamble, Coca-Cola, and J.D. Power’s Power Information Network spin-off, where he served as Chief Executive. This background gives him a line executive’s perspective on the challenges leaders face when stepping into new roles.

Driven to reduce the 40% failure rate for executives in new positions, George equips his clients with the structure, leverage, and confidence they need to accelerate success. He is also the author of 11 books and over 950 Forbes columns on leadership and transitions.

THOUGHT LEADERSHIP BY GEORGE BRADT

Three Leadership Questions to Answer Before Green-lighting a Project

Many tactical projects fail before they start because leaders green-light the wrong things for the wrong reasons. Before you say “yes,” to a project, you and your team should answer…

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Deploying Judo Strategy To Throw A Stronger Business Competitor

In judo, you do not try to overpower a stronger opponent. You accept their strength, side-step their thrust, and use their weight and momentum to throw them. My earlier article,…

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Deliberately Stupid Executive Onboarding

Every executive walking into a new role is, for a while, stupid. Not incapable. Not unqualified. Stupid in the specific, unavoidable sense that they do not yet know what they…

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Functional Leader Onboarding: Converge Before You Evolve

The fastest way for a new functional or operational leader to fail is to start changing the team before becoming part of it. The better sequence is simpler and harder: converge first,…

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Outcome-Based Governance: Aligning Policies, Guidelines, and Principles

Policies channel compliance. Guidelines invite contribution. Principles earn commitment. Start with how you want people to behave at work and then design your governance stack to reinforce, not inhibit that.  Three…

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The Neuroscience of Leadership: Accelerating Growth Mindset and Enterprise Performance

Organizations’ futures depend less on what their people know today than on how fast they can learn, adapt, and execute tomorrow. Building on Carol Dweck’s Growth Mindset – the idea that abilities can be…

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