Convince them you can solve their most important, hidden, underlying problems
The advantages of getting a head start are almost unfair so get a head start, manage your message and build your team.
Areas in which you choose to converge require less effort and investment, freeing up resources to invest in areas that require more effort and investment to build meaningful advantages.
You can’t always control what happens. But you can choose how to react to what happens. When Mariah Carey ran into a technical glitch on live TV in Times Square on New Year’s Eve, she chose to storm off the stage. When Monalisa Arias was faced with multiple technical gaps on the stage in the … [Read More...]
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