


Why You Should Switch From Sales Funnels To Revenue Funnels
Some think this is a matter of semantics with no material difference between sales funnels and revenue funnels. They’re wrong. Manage sales funnels for transactional sales. Manage revenue funnels for customer lifetime value. While every sales and revenue funnel there...
Why It’s Crucial To Align Brand Positioning With The Essence Of Your Organization
Everything communicates – everything you do and say and don’t do and don’t say internally and externally. Given that, aligning what you say about your brand with what you do and what you are as an organization has to make sense. Do that by connecting every...
Why You Need Complementary And Not Complimentary Advisors And Collaborators
If all your advisors and collaborators do is compliment you and your thinking, you’re not going to change, learn, grow, or come up with the best ideas and make the best possible choices. That requires advisors and collaborators with diverse leadership approaches and...
Why Good Enough Is Generally Good Enough
Focus has two sides – what you’re going to focus on and what you are not going to focus on. People generally do a better job of picking what to do than they do in picking what not to do. The trouble is that resources are limited and you need to put less time, effort...