How To Deal With Hidden Influencers

How To Deal With Hidden Influencers

Job #1 in any communication effort is to understand your target audience and what matters to them. Then you have to craft a message that resonates with them and finally, deliver it in a way that connects. This is dramatically more difficult with hidden influencers;...
Why Overcoming Inertia Takes Two Whys

Why Overcoming Inertia Takes Two Whys

No one changes until they believe they must change, can envision themselves in a better future and know how they can be part of the solution and way forward. This starts with their understanding: 1) Why they can’t keep doing what they have been doing the way they have...