It’s surprising and stunning that JP Morgan Chase and Goldman Sachs have got this so wrong. As CNBC reported, both banks’ employees are learning about Coronavirus cases in their buildings from press reports and not from their leaders. Their policies are “to inform only those who have been on the floor or who may have had contact with a sick person.” The right approach to crisis management and crisis communication is to think in terms of physical safety, reputation and finances – in that order. These banks skipped step one, thereby hurting their reputations as well.

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