So far, your organization has stepped up or faltered in the face of COVID-19 based on your existing cultural responsiveness to change. Going forward, survival will depend on your ability to evolve your culture itself, attitude in particular, and especially the attitude or mindset of middle managers. Those intermediaries can be helpful, neutral or passive-aggressive blockers.

Culture is, at the same time, the only truly sustainable competitive advantage and the weight that’s going to bring you down if it doesn’t evolve. Per Darwin. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

Let’s focus on the middle.

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