COVID-19 has reset everyone’s progress up Maslow’s hierarchy of physiological, safety, belonging, self-esteem, and self-actualization needs. As you re-boot your relationships with internal and external stakeholders including customers, you’re going to have to meet them where they are and move back up the hierarchy together. Remember it’s a competitive world. Play not to lose on hygiene physiological and safety factors. Then differentiate to grow market share or share of mind on belonging, self-esteem and self-actualization benefits.