COVID-19 changed everyone’s business calculations in an evolutionary instant. Some businesses will perish. Some will survive, but barely. Some will thrive. What happens to your business may have already been determined, or it may be the result of choices you make now. Choose to confront the brutal facts of the current reality. Figure out if your business can and should survive. If so, manage through the short-term crisis tactically while paving the way to the future strategically.