Almost every individual consultant has experienced it. At the bottom of the hill, they put all their effort into selling. Then they get clients and head uphill. Then, at the top of the hill, they put all their effort into doing the work for their clients. Then, when the work is finished, they have no more clients and head back downhill to start the cycle all over again. To get off the roller coaster they have to be different, strong, and committed. Or, they need to be something else.

The five BRAVE questions apply: Environment – here to play? Values – What matters and why? Attitude – How to win? Relationships – How to connect? Behaviors – What impact?

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