As described in my earlier article on What It Takes To Accelerate Through A Strategic Inflection Point, if there is a change in your situation or your ambitions, you need to jump-shift your strategy, organization and operations all together, all at the same time. There are four primary areas of strategic focus: design, produce, deliver, and service. The choice of strategic focus dictates your organizational and operational choices.
This article is the fourth of four and will take you through how to win with a design-focused strategy. The other three focus on design, production, and delivery.
Service is ultimately about how you make your customers feel. Design, production and delivery matter. But they only matter as platforms on which to build the experience.