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We keep learning the same lesson over and over again – or not. Porter told us that strategy is choosing what not to do. Choosing not to focus is choosing to be average at everything. And average does not win. Marakon’s Neal Kissel just sent me their latest research showing yet again that “the path to superior performance is determined by management’s decisions about where to focus the firm’s strategic resources (time, people and capital).”

Pay attention to the five BRAVE questions. Answer them outside-in in order:

  1. Where to play? (Environment – context)
  2. What matters and why? (Values – purpose)
  3. How to win? (Attitude – strategy)
  4. How to connect? (Relationships – communication)
  5. What impact? (Behaviors – implementation)

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