As I said in my earlier article on What It Takes To Accelerate Through A Strategic Inflection Point, there are four primary areas of focus: design, produce, deliver, or service. Pick one as your main strategic focus, with other activities and your culture flowing into or from that. Said it. Meant it. Still believe it. But if that is all you do, you’re heading for a cliff. Every organization has to get all four of these done as well as marketing and selling. It’s a question of balanced focus, not complete exclusion.
You know the difference between generalists and specialists. Right? Generalists know less and less about more and more until eventually they know nothing about everything. Specialists know more and more about less and less until eventually they know everything about nothing. Both go off the cliff into uselessness.