Yes, you should read this article if you’re interested in strengthening your influence. Yes, the fundamental premise is that responses that begin with “Yes” are more encouraging than either “No,” “Yes but,” “Yes if,” or “No but.” And, “Yes and” encourages making best current thinking even better.

Think about this as intellectual judo. It’s about leveraging their momentum. With that in mind,

Saying “No” opposes their momentum. It’s jarring and uncomfortable.

Saying “Yes” encourages their momentum as is. No change. No friction.

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