You’ve heard the saying, “Lead, follow or get out of the way.” Make your communication even more effective by doing all three – in that order. Lead by laying out your message headline. Then follow your audience’s direction to go into more depth as appropriate. Finally, once they get your points, inspire and enable them to take the next steps and get out of the way.
This article is shorter than my normal articles. I’ve made the points you needed to read. Asking you to spend any more on this would be wasting your time. Instead, I’m going to get out of the way, leaving you to apply this simple mantra to improve your communication: lead, follow, AND get out of the way.