Former American Express CEO, Ken Chenault, liked to give his board of directors two looks at any major idea. This gave them time to reflect on the idea, talk amongst themselves and come back to him one-on-one before making a decision.

Putting all this together leads to the board two-step.  Let’s begin by taking two approaches off the table. It’s generally not helpful for a CEO to try to TELL their board what to do.  (If you don’t understand that, give me a call and we’ll talk.)  It’s also not a good idea to CO-CREATE with the board. (They want you to lead and come to them with potential solutions and your best current thinking.)

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