Disrupters, rebels, challengers, deviants, and the like are crucial for population, organization and team survival over time. The highest performing teams function with a minimum of disruption. They do well. But they are resistant to the changes required to evolve and survive over time. This is why you need a meaningful level of disruption, challenge, rebellion, and deviation on a team. The trouble with being at the peak is that the only way to go from there is down. Root out complacency and keep your team striving for a new peak.
Do not push for perfect alignment of peoples’ behaviors, relationships and attitude with your existing culture. Do not bring in a complete cultural misfit like NBC did with Megyn Kelly; but do push for some evolutionary deviation on one or more dimensions.