The most successful design-focused firms know their success is inextricably tied to their designers’ continued creativity. They do everything they can to inspire, enable, and realize that creativity. This requires a mindset embracing messiness – as far from the order of a production-focused organization as you can get.

As the chief enabler, you set the guiding principles so the designers know where to focus (as much as they do choose to focus) and everyone else knows how to help them. Your support and the support of everyone else in the organization has to be geared to freeing up the designers to create.

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