The most effective communication is outcome-focused in a contextually appropriate way. Think about what matters and why to you and to the people you’re trying to influence. Then think about the best approach to moving those people in the right direction. Bring it all to fruition with personalized communication pushing for the right level of engagement delivered by situationally appropriate leaders in the right manner.
Deloitte’s change strategy leader, Mike Bentley took me through the communication aspects of their new change management methodology. The core of it is focusing on the desired outcome, driving the right balance of will and skill across four types of transformation (Tech Slam, Process Acceleration, Modernization, or True Transformation,) leveraging three enablers (Affinity, style, and commitment.)