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Alignment has its own place in Buzzword Bingo. It’s right up there with “engagement”, “synergy” and “strategy” in terms of miss-use and misunderstanding. Cut through that by understanding different parties’ motivation.

Merriam-Webster defines alignment as “an arrangement of groups or forces in relation to one another.” Makes sense. But it’s too general. Instead, you must understand alignment motivations and their implications. Think in terms of five levels of alignment. From least to most enduring and powerful and building on each other…

Read the Full Article on Forbes

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