Let’s talk about the ramifications of SalesForce’s naming Keith Block as co-CEO with founder Marc Benioff. Actually, it’s a short conversation. It’s a non-event. Nothing’s going to change. Co-CEOs can be a huge distraction. Most organizations with co-CEOs spend way too much time figuring out which Caesar to serve. Having co-CEOs works well only when the co-CEOs operate as true partners. That being the case at SalesForce, the distraction is the title change, not Keith and Marc’s roles and the way they work together – which have not changed.

As I’ve said throughout this series, executive onboarding is the key to accelerating success and reducing risk in a new job. People generally fail in new executive roles because of poor fit, poor delivery or poor adjustment to a change down the road. They accelerate success by 1) getting a head start, 2) managing the message, 3) setting direction and building the team and 4) sustaining momentum and delivering results. Note there’s nothing here about title.

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