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Maximize executives’ leverage with three communication steps: 1) Prepare yourself and the executives in advance, 2) Deliver in a news style inverted pyramid, 3) Follow through.

Prepare yourself and the executive in advance.

  • Anticipate their perspective, priorities and preferences.
  • Do your homework.
  • Adjust, revise and practice.
  • Provide pre-reads.
  • Nemawashi.

Deliver in a news style inverted pyramid.

  • Headline to set the stage.
  • Executive summary up front.
  • Detail what, where, when, why, who and how.

Follow through

  • Deliver on promises.
  • Keep all informed.
  • Ask for help.

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