Most would think college basketball coaches spend all their time coaching their team. But dealing with a range of confusing stakeholders and multiple responsibilities gets in the way. This means coaching coaches has to be multi-dimensional and varied depending upon their context, purpose, attitude, relationships and behaviors. That’s hard work. The lessons are applicable in any situation in which people get coached – athletics, business or other.

One tricky question is how to instill or change a culture – fast and superficial or slow and deep. One way to break the trade-off is dictating behaviors to start to instill habits while laying the value and attitudinal framework foundation required to sustain those behaviors over time at the same time.

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