People actually follow visions and values when they commit to them, see them turned into followable guiding principles, practice them consistently and have them reinforced. We’ve become so used to people’s actions have so little in common with organizations’ stated values that it’s hardly even noteworthy when that happens. If job #1 for any CEO is to own the vision and values, they fail if people aren’t following them.

Atrium Health’s President and CEO Gene Woods drives their mission “to improve health, elevate hope and advance healing, for all” all the time. He starts every meeting with what is known throughout the organization as a “Connect to Purpose”. Every meeting. Every board meeting. Every leadership meeting. In fact, every gathering within in the organization begins in this same way. Different teammates and even invited guests are encouraged to highlight stories to remind themselves about what matters and remain connected to the positive impact they make.

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