The most effective leaders have a simple, easy to understand overarching strategic posture that guides everything else. That informs their strategic priorities around how to win.

(Note this is the third of The Five Most Important Questions for BRAVE Leaders.)

Strategy is about generating and selecting options to close gaps between objectives and current realities. It is about the creation and allocation of resources to the right place, in the right way, at the right time, over time to bring to fruition your mission, vision, objectives and goals in line with your guiding principles.

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