UBER’s new CEO, Dara Khosrowshahi, would not go far wrong taking a page out of Blake Irving’s playbook at GoDaddy. Like Khosrowshahi at UBER, Irving took over a company with a serious “Bad Boy” image. Five years later Irving is retiring from a thriving, well-respected, profitable, growing public company. He changed GoDaddy’s perception, focus, and ways of working. Khosrowshahi should do the same. Who knows? Maybe he too could be recognized by the CEO Connection as Mid-Market CEO of the year.