If only we could manage away uncertainty. If we could do that there would be no risk. If we could do that there would be no stress. And there would be no progress. There’s the rub.

Make choices around which areas are ripe for breakthroughs and which areas require steady, reliable delivery.

Do help the people that need to be steady and reliable manage uncertainty. Give them the stability and relative safety they seek so they don’t have to worry and you don’t have to worry about them as they implement simple, cost-effective processes.

But prompt uncertainty where you seek competitive advantage. Alter the balance of consequences here so that the upside for these selfish individuals outweighs the risks they might fear and their bias to a simple, easy solution.

Read the full article on Forbes

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