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The admonition is to think selfish but act compassionately, manage inherent fears, and simplify. It flows from work by Dan Gregory and Kieran Flanagan who explain, “Our survival brain still calls dibs on our decision making.”

Instead of fighting human nature, design systems to make it easy for the selfish, scared and stupid to adopt them. Ensure people’s individual selfish needs are met, help them find the familiar and build new relationships, and make the pieces of the induction as simple and easy to understand as possible.

Read the full article on Forbes

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