While Richard Branson’s new book, “The Virgin Way” is “about listening, learning, laughing and leading”, applying the BRAVE leadership framework to the book’s ten summary ideas yields highly applicable insights.

Environment/where to play: Listen out there

Listen, take lots of notes and keep setting new challenges

Turn off that laptop and iPhone and get your derrière out there (Part I)

Values/what matters and why: Do good that you love

Make a positive difference and do some good.

Do what you love and have a couch in the kitchen.

Attitude/how to win: Turn dreams to actions grounded in beliefs

Follow your dreams and just do it.

Believe in your ideas and be the best.

Relationships/how to connect: Communicate to build your team

Communicate, collaborate and communicate some more.

Have fun and look after your team.

Behaviors/what impact: Delegate and follow through

Turn off that laptop and iPhone and get your derrière out there (Part II)

Don’t give up.

Read the full article on Forbes.com

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