Mission is not a choice. It’s dictated by others’ needs. Sometimes those others give you a mission. Sometimes you have to figure it out yourself. Either way, it’s a journey of discovery, not creation. As described in our new book, First-Time Leader (request an executive summary), the questions to ask are:
- Who needs us?
- What do they need and why?
- What must we deliver to meet their needs?
Your mission flows from those. This is true whether you are onboarding into a new leadership role or just re-thinking what matters and why.