Can you see it? The Republicans are starting to move towards a conversation about the positive aspects of not raising the debt limit. Things like living within our means, restoring credibility and the like. This has to be better received by a lot of people than has been a non-conversation about who owns the blame for the shutdown and debt limit deadline.

As my old boss Sergio Zyman used to say, “everything communicates” – everything you say, everything you do, everything you don’t do and don’t say, and when. If you’re not going to take control of your message, someone else is going to position you the way they want you positioned.

I’m not suggesting that we should or should not raise the debt ceiling. I am suggesting that the road to a productive conversation is through a positive, forward looking message and not through messages designed merely to make the others look worse than you.

Read the full article on Forbes.com

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