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The art of leadership begins with figuring out what inspires the people you lead – what buttons ignite their passions, what chords touch their souls.

School of Rock CEO Chris Catalano believes that “music is fundamentally a part of the human soul, it is the universal language of mankind.” In an interview, he told me that his schools’ performance-based approach can inspire students and change peoples’ lives.

The importance of leaders going beyond mere words to meaning and emotion cannot be underestimated. Make sure your stakeholders understand and embrace the sub-text of your true feelings and desires to imbue in them a passion for purpose that they can share with others as Charley Shimanski did at the Red Cross.

  • Engage your community to identify all the touch points for your customers and other stakeholders and the people influencing them so you can become an integral part of the community.
  • Find artists. Who are your artists? Find them so they can imbue passion in your purpose amongst all your stakeholders. Don’t settle for less.
  • Make your place a place where people want to be. Your environment is an essential part of a BRAVE culture.

Read the full article on Forbes.com

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