We used day two of the imperative workshop to put our milestones in place. It worked well. Nothing is real until there’s a name and date next to an action.
Core milestones:
Complete consumer and customer research – Faith August 31
Develop investment marketing plans – David, September 30
Build consensus around plans with senior management – me, October 31
Implement marketing investment plans – me, January 1
There are, of course, a bunch of sub-milestones behind these. But these are the big blocks. We’re off to the races now.
Reflections
Milestones are the second pivot point of The New Leader’s 100-Day Action Plan. The imperative workshop set the direction, but it was all theoretical mumbo-jumbo until we got people committed to delivering within specific timeframe.
The first part of the imperative workshop kick starts our strategic process. Milestones form the heart of our operational process. I know I’ll have to manage those carefully.
The New Leader’s Journal is a fictional exercise illustrating the prescriptions and tools in the 3rd edition of The New Leader’s 100-Day Action Plan. Click here to request an executive summary of the book. Click here to order a copy.
John Hall
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