Peter Helmer put up an article in his Sales Lead Dynamics talking about PrimeGenesis' niche marketing. We spend our time trying to contribute to individuals, groups, and knowledge. Peter did a nice job of capturing how we do that with a) our single-minded focus on onboarding for individuals, b) talks, workshops and group work for groups, and c) books and articles to contribute to knowledge.
The need for help onboarding is still huge. This is why we have single-mindedly focused on building PrimeGenesis' team, tools and perspective to a level that allows us to make high leverage, high impact, high value contributions helping transitioning leaders, their teams, and those involved in transition management deliver Better Results Faster.
(Image by digiyesica via Flickr)