Make training on strategic selling mandatory for all managers

Everybody can benefit from deliberate practice in strategic selling because everybody can do a better job of understanding others’ needs, figuring out how to solve others’ problems, and communicating those solutions to the people involved.

[This is adapted from Onboarding (Bradt and Vonnegut, Wiley 2009) and expanded in The Total Onboarding Program (Bradt and Bancroft, Wiley/Pfeiffer 2010)]

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